Gensler - Edelman Workplace

Project Description:

Edelman's new London headquarters, designed by Gensler, seamlessly blends industrial rawness with modern warmth and flexibility. Set in a 1900s warehouse, the space retains original features while introducing customizable elements to accommodate a variety of work styles. The design balances open, collaborative areas with more intimate zones, enhanced by colour accents and reupholstered vintage furniture, creating a dynamic, post-pandemic workspace. The office fosters creativity and inclusivity, reflecting Edelman's commitment to collaboration and sustainable design.

The Shoot:

Shooting the Edelman Modern Workspace project by Gensler was an exhilarating and rewarding experience. Capturing this expansive 1900s warehouse, transformed into a sleek, contemporary office, presented an exciting challenge. Working with such a high-profile client for the first time, I felt a profound sense of trust and responsibility. Over the course of a day, we produced 10 images that highlighted the space's dynamic layouts, rich colours, and inviting warmth. The shoot required meticulous staging and strategic lighting to showcase the design’s essence while balancing furniture and elements for compelling compositions. Post-production was complex, involving detailed ambient and supplemental lighting layers to enhance textures and colours. The project’s success, evidenced by its awards and publications, underscores the impact of great imagery. Collaborating with Gensler was a pleasure; their professionalism and global experience ensured a smooth process. This project marked a significant achievement and established a cherished client relationship that will always hold a special place in my heart.

Project Type - Workplace Design Photography

Architecture & Interior Design - Gensler

Contractor - BW: Workplace Experts

Workplace - Edelman

Location - London, United Kingdom