ArcSet - Jul’s London

Project Description:

Jul’s, designed by Arc Set, is a richly layered restaurant and bar in London, where atmosphere, detail, and spatial experience come together to create a highly immersive environment. Set across multiple levels, including a restaurant, bar, and mezzanine, the space unfolds through a sequence of carefully composed interiors, each with its own distinct identity while remaining visually cohesive.

A warm, expressive palette defines the project, with textured surfaces, bespoke finishes, and intricate detailing contributing to a sense of depth and character. Lighting plays a central role in shaping the experience, enhancing the mood, and creating a dynamic interplay between shadows and highlights. The result is a space that feels both intimate and vibrant, designed to evolve throughout the day and come fully to life in the evening.

The Shoot:

This was a two-day shoot under a tight, demanding timeline, covering three floors and the exterior. The project was still in its final stages of completion, which meant working alongside ongoing snagging, lighting adjustments, sound checks, and final styling as they came together in real time. Projects like this, where interiors and architectural elements evolve simultaneously, require a flexible, responsive approach throughout the shoot.

Despite the challenges, it was an incredibly rewarding project to be part of. The level of detail and design intent was clear throughout, and it was exciting to capture a space with such a strong identity. Lighting played a key role, using multiple flash layers to build depth and bring the interiors closer to how they feel in reality, particularly when balancing warm ambient lighting that can otherwise appear flat on camera.

Alongside the photography, we also dedicated time to capturing video content for social media and website use (link to your video page), adding another dimension to the project’s experience. Post-production brought everything together, refining colour, contrast, and light balance to recreate the atmosphere as accurately as possible. Experiencing the space again during the soft opening reinforced how much it transforms in the evening, something that informed the final image set and reflects my work as a London interior photographer capturing hospitality environments at their most atmospheric.

Project Type | Restaurant Interior Design

Interior Design | ArcSet

Restaurant | Jul’s

Location | London, United Kingdom