Glossier London Flagship Store

Project Description:

Glossier's flagship store in Covent Garden blends the brand's modern aesthetic with the rich history of its 17th-century townhouse location. The design team preserved the building's original architectural details, such as ornate cornices, while introducing contemporary elements like perforated pink metal walls and marble accents. The store features Glossier’s signature pink and brown hues, with elegant touches like a silver calligraphy "G" logo, a bubblegum-pink bench, and wooden parquet flooring. The space balances historical charm with the brand's fresh, minimalist style, creating a unique retail experience.

The Shoot:

I was thrilled when Glossier reached out about photographing their new flagship store in London. Working with such a large, organized company made the process smooth and efficient. They provided a detailed shot list with renders of the proposed angles, which we were able to replicate perfectly on shoot day, much to the team's excitement. Before the shoot, we conducted a recce to familiarize ourselves with the space and prepare. I collaborated closely with their lead designer, who flew in from New York, ensuring constant communication with their USA team. With just 8-10 shots to capture, we had ample time to focus on perfecting each one and delivering the high-quality results Glossier envisioned for their stunning new store.

Project Type - Retail Interior Design Photography

Client & Interior Design - Glossier

Location - London, United Kingdom