Interior of Glossier store with a pink textured wall, pink flowers on display, skincare products on tables, and a large white hanging light fixture.
Interior of a modern retail store with soft pink walls, large round ceiling lights, and wooden flooring. There are display tables with products, a large mirror on the wall, and colorful wall art featuring a close-up of a red flower petal.
Modern seating area with pink cushioned bench arranged in a semi-circle, positioned in front of a textured pink wall with a large white decorative logo featuring the letter 'G' and 'J'. The room has a high ceiling with decorative molding and skylight
Decorative silver wave-shaped sculpture on a pinkish textured wall in a modern interior space.
Interior of a Glossier store with a pink semi-circular bench in the foreground, light pink curtains and mirrored walls in the background.
Display of skincare products with dropper bottles on a white counter in a modern store, reflected in a large mirror with soft natural lighting.
Lighting display shelves with pink Gloss bags and boxes, and branding labels like 'Gloss' and 'Glossier'.
Pink marble counter with two pink signs displaying the Glossier logo, set in a room with orange walls, white molding, and a staircase railing visible in the background.
The facade of a historic building with pink and gray stone exterior, large arched windows with white trim, string lights hanging along the top, and black iron railings lining the front stairs. The building has columns at the entrance and a sign that

Glossier London Flagship Store

Project Description:

Glossier’s flagship store in Covent Garden blends the brand’s modern aesthetic with the rich history of its 17th-century townhouse location. The design team preserved the building’s original architectural details, such as ornate cornices, while introducing contemporary elements like perforated pink metal walls and marble accents.

The store features Glossier’s signature pink and brown hues, with elegant touches like a silver calligraphy “G” logo, a bubblegum-pink bench, and wooden parquet flooring. The space balances historical charm with the brand’s fresh, minimalist style, creating a unique retail experience.

The Shoot:

I was thrilled when Glossier reached out about photographing their new flagship store in London. Working with a brand of this scale made the process smooth and efficient, with a clear structure from the outset. They provided a detailed shot list with renders of the proposed angles, which we were able to replicate precisely on the day of the shoot. Projects like this, where retail interiors sit within a strong architectural context, benefit from that level of preparation and alignment.

Before the shoot, we conducted a recce to fully understand the space and refine our approach. I worked closely with their lead designer, who flew in from New York, maintaining constant communication with the wider team. With a focused shot list of 8–10 images, we were able to take the time to perfect each composition, ensuring the final result reflected both the design intent and the brand identity, in line with my work as a London interior photographer capturing retail and commercial spaces.

Project Type | Retail Interior Design Photography

Client & Interior Design | Glossier

Location | London, United Kingdom